The BA (Hons) Business with Marketing degree at Robert Gordon University is accredited by the Chartered Institute of Marketing (CIM), which allows you to take advantage of certain exemptions to gain CIM qualification through the CIM Graduate Gateway.You will be introduced to the key business functions of marketing, finance and human resource management in Year 1. In addition, you will tackle specialist modules in economics, the digital business environment and the emerging area of sustainability management. Through studying a range of modules you will develop the intellectual and practical skills to form the foundation for your degree.You will choose whether to continue studying at RGU or spend either Term 1 or 2 studying abroad. Modules will build on the foundation business functions learned in Year 1 and contain a number of Marketing specific modules including Integrated Marketing Communications, Consumer Behaviour and Digital Media Platforms and Practices.In Year 3 you have four options, a year-long placement, an academic year at one of our partner institutions abroad, a taught route at Aberdeen Business School, or the ‘Connect to Business’ route, offering you flexibility to tailor your study to your own interests and career aspirations.Year 4 is the pinnacle of your course. You will study advanced business modules in Global Leadership and Business and Innovation as well as more specialised marketing related modules covering Consumer Psychology and International Branding. You will also undertake a significant piece of independent marketing research in the form of a thesis.
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
