Bachelor of Arts (Honours) in Business and Marketing

Discover where you can impact the business and marketing environment. Glow your awareness of real-world applications as you examine methods and techniques that are utilised today.   Through specific modules, you’ll be taught through innovative learning concepts through contemporary content and assessment strategies that aim to increase your employability skills through infographics, simulations, consultancy projects and group debates.   You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world.  With that knowledge you will be able to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. As well as critically interpreting business intelligence and applying knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.  Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.