Bachelor of Science in Business - Marketing

The Marketing, B.S., degree program at the Farmer School of Business explores the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society.Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. It also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing.