Course overview
The Marketing program at the Dillard College of Business Administration equips students with building, acquiring, and utilizing quantitative, qualitative, critical thinking, problem solving, communication, and creative skills. Professional Selling develops communication skills used in professional sales and everyday activities. Consumer Behavior teaches students to think critically on how consumers make purchasing decisions. Marketing Research provides students with quantitative skills needed for making informed marketing decisions. International Marketing expands students' understanding how global markets are interconnected. Promotion Management offers students the opportunity to create and execute promotional campaigns. Services Marketing invites students to explore opportunities unique to the services industry. Retailing reviews various practices and decisions faced by today's retailers. Digital and Social Media Marketing enables students to utilize the Internet and social media platforms to achieve effective marketing strategies. Marketing Metrics strengthens students’ quantitative skills using various metrics to evaluate marketing plans. Marketing Strategy presents students with the opportunity to utilize qualitative and quantitative models to analyze and solve strategic and managerial marketing problems.
