Bachelor of Science in Business Administration - Marketing Emphasis

Marketing is more than advertising and promotional items, it is about understanding, developing and promoting a brand. Finding ways to make products and services shine in the spotlight can be exciting and challenging. Marketers work to increase brand engagement, sales and return on investments for the organizations that employ them. Learning to look at things from the customers’ points of view is extremely valuable for any business person in any organization. Regardless of what a company sells, whether it's a product or a service and no matter how big the business is, marketing is a vital business function. Develop a meaningful customer focus and strong business, communication, leadership, technology/software and digital marketing skills that will prepare you to pursue a successful career in any industry. Specifically, students will gain valuable skills in areas such as personal selling, sales force management, advertising and promotion, product design, marketing research, and customer service. With a strong focus on experiential learning, students will have opportunities to build up their resume by working on real projects for real clients.